In the Mind of a CXO
From Cornfields to Cloud Deals: The Rural DCI Play
The real revenue lies in building DCI networks that link rural data centers to metro cloud hubs.
Join Mitch Simcoe, Ron Beck and Brian Harris, to discover how DCI is becoming a key revenue driver for rural operators.
Leaders Who Trust Us




Speakers

Mitch Simcoe
RibbonMitch has 30+ years in telecom, with experience at Bell Canada, Nortel, and Ciena in marketing and product management. Now with Ribbon’s IP Optical Marketing team, he supports utility and DCI markets and promotes the Muse Multi-layer Automation Platform. He holds a Bachelor of Engineering and an MBA from McGill University.

Ron Beck
Burns & McDonnellRon Beck is a veteran in utility telecom, power generation, and industrial control systems. A connected grid advocate, he speaks on telecom modernization and secure, high-performance networks. His skills include network architecture, cybersecurity, fiber optics, microwave, and radio systems, with a track record in delivering complex, future-ready infrastructure.

Brian Harris
RibbonBrian is a strategic sales leader in optical transport, switching, edge routing, and network infrastructure for Tier 1/2 providers, enterprises, and web-scale operators. He has led major wins with Verizon, AT&T, and others, driving growth through consultative, solution-focused sales. Passionate about AI-driven networking, he helps organizations optimize performance, cut costs, and future-proof connectivity.
Ribbon is the Right Way
