Microsoft Teams use has grown massively in 2020. Today, most of that use is limited to using Teams for collaboration and file sharing. However, IT managers are rapidly extending Teams use by turning up its Phone System capabilities, to place and receive business phone calls. MSOs need to act immediately by delivering focused messaging to this audience and by preparing their networks to deliver SIP Trunks for Teams Direct Routing. Providers already have most of the network elements in-place to win in this space, but their SIP trunking business is at immediate risk if they don’t focus on this market.

This on-demand webinar delves into the characteristics of this market and the enterprise buyers’ expectations when choosing a SIP Trunking provider for Direct Routing. Ribbon expects Microsoft Teams to have 25 to 30% of the UC market in just a few years. We will explore what services and even what messages are required to acquire these Teams accounts. There are no geographical barriers to competition, Teams users can buy trunks from any provider, anywhere. That creates both opportunity and risk, the first movers will capture the business. We will look at how providers are winning new business today and what will be required as the market matures.

Cable providers interested in delivering SIP Trunking and managed services to organizations of all sizes.


  • Why are businesses adopting Microsoft Phone System and connecting with Teams Direct Routing?
  • What is the market opportunity for SIP trunking for Microsoft Teams?
  • Will enterprises adopt Teams Phone System entirely or migrate over time?
  • What is required in your core network and at the enterprise edge to securely connect Teams to the PSTN?
  • What are some of the deployment models (technical and financial) for MSOs and enterprises?
  • Real-world case studies

Register to Watch