---
title: "Ribbon UC Perspectives: European Virtual Event Series"
description: We surveyed decision makers across Europe to learn about their purchase drivers and buying behaviors for Unified Communications.
image: https://learn.rbbn.com/hubfs/UC%20Perspectives%20Europe.png
---

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# Ribbon UC Perspectives: Europe

## Virtual Event Series | December 4-15, 2020

## Discover the latest regional Cloud UC insights and deliver better UC offers

![RegPage-logo-UClogo_374x184](https://learn.rbbn.com/hs-fs/hubfs/RegPage-logo-UClogo_374x184.jpg?width=211&name=RegPage-logo-UClogo_374x184.jpg)

Ribbon recently **surveyed decision makers** from over a thousand SMEs and Enterprises across Europe to learn about their **purchase drivers** and buying behaviors for Unified Communications.

Get an in-depth look at the key insights revealed from the research including UC provider and collaboration tool preferences, **Microsoft Teams** adoption drivers, and the most pressing needs enterprises have as they prepare for a **work-at-home** future.

- We’ll look at the rate of UC adoption, the UC platforms being used, and the barriers to increasing UC adoption.
- For enterprises who have yet to adopt, we’ll explore their understanding of UC, their purchase drivers and buying behaviors, and their service provider preferences.
- The data will be presented with an eye toward **helping you craft better UC service offers** for the enterprise market.

Register today!

## Register Now

## Featured Speaker

- ![Matt Hurst Headshot 2020](https://learn.rbbn.com/hs-fs/hubfs/Matt%20Hurst%20Headshot%202020.jpg?width=423&height=423&name=Matt%20Hurst%20Headshot%202020.jpg)
  
  ### Matt Hurst
  
  #### Ribbon, Technical Director
  
  Matt Hurst is a highly experienced technical leader with a proven track record of over 25 years of delivering advanced network solutions to meet demanding customer requirements and timescales. Matt works at the leading edge of Cloud, Security, CPaaS, UCaaS, SDN/NFV & Unified Communications, educating and supporting the adoption of secure cloud solutions within the Enterprise and Service Provider space.

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